Putting the "G" in Fugly 22 Aug 2005 2005-08-22 2005-08-22 tech, design, logos, branding, marketing, advertising, aesthetics When the site first appeared and all the cool kids were using it, I could forgive the logo. I thought, hmm, ugly and dumb but they’re just starting out and... 1

Putting the "G" in Fugly

When the site first appeared and all the cool kids were using it, I could forgive the logo. I thought, hmm, ugly and dumb but they’re just starting out and they’ll see the error of their ways and do something about that soon enough, get someone who knows a little about design and logos and suchlike to touch that sucker up, tighten the screws, slap a new coat of paint on the thing. I’m sure it’s like a temporary deal, something maybe that the owner drew on the back of a napkin or something.

I think I agree with everything Lance says about Google having an embarrassingly amateurish logo. I’m all for the charm of something being homemade, but after the first, I dunno, five billion dollars in valuation, somebody should take the time to make a proper logo.

You could probably extrapolate some big-picture “Are the geeks going to suffer long term because they don’t have a proper respect for marketing, branding and communications?” think-piece out of this, but for now I’d just settle for something more attractive on the Google homepage.

Cite this post

APA
Dash, A. (2005, August 22). Putting the "G" in Fugly. Anil Dash. https://anildash.com/2005/08/22/putting-the-g-in-fugly/
MLA
Dash, Anil. "Putting the "G" in Fugly." Anil Dash, 22 Aug. 2005, anildash.com/2005/08/22/putting-the-g-in-fugly/. Accessed .
Chicago
Dash, Anil. "Putting the "G" in Fugly." Anil Dash. August 22, 2005. Accessed . https://anildash.com/2005/08/22/putting-the-g-in-fugly/.