Monoculture Is Bad For Business It’s been demonstrated over and over again, but businesses refuse to learn the lesson: Homogeneity is its own punishment in the world of business. From the Wa...
That personality isn't dead yet? I’d explained how to kill a personality a few weeks ago. Perhaps I was too pessimistic when I said, “[W]hat I see right now is the depressing reality that ev...
corporate doublespeak I find corporate marketing mumbo-jumbo to be much more entertaining if you replace key phrases (like the company’s name) with the phrase “My Butt”. This can le...
Adbusters: Corporate Flag I’ve had the corporate U.S. Flag postcards for years, but it was still dramatic to see the giant ad in Times Square tonight, especially on the way to a Jam...
I was at a conference I was at a conference yesterday, and got a chance to reiterate why I would always, always, always choose a Microsoft program over an Oracle one for a solution....
Gotta love marketing speak. An Gotta love marketing speak. An excerpt of an actual email I received today for testing a new service reads: In exchange for participating in the trial, you...